TI Bikes

TI Bikes

Premium range: Richard Stroem (left), Director International Sales, Bianchi, Italy, Ramkumar (centre), Managing Director, TI Cycles of India, and Edward Vlutters, International Sales Manager, Cannondale Bicycle Corporation of the U.S.

BANGALORE: Bicycle manufacturer, TI Bikes, part of the Murugappa Group, launched its “super premium” range of bikes in Bangalore on Wednesday.

The bikes, priced between Rs. 17,500 and Rs. 2 lakh, will be sold through the exclusive Track and Trail store in the city (Bangalore).

The second outlet will be opened in Delhi on Thursday. The company is partnering two international bike manufacturers, Bianchi of Italy, and Cannondale Bicycle Corporation of the U.S., in bringing these products to India.

L. Ramkumar, Managing Director, TI Bikes said the range would meet the needs of those who cycle for adventure in rough terrain as well as those who cycle for recreation or fitness.

The company plans to open Track and Trail stores in Pune, Chennai, Chandigarh, Mumbai and Coimbatore.

	TI Cycles of India, one of the leading bicycle manufacturers in India, is a part of USD$2 billion Murugappa group. The company started in 1949, has been at the forefront of innovations and is a pioneer in the market of cycles. TI Bikes are the makers of country’s most famous brand like Hercules BSA . Hercules, the flag ship brand of TI cycles portfolio, this first launched brand of ours is still as young as ever. Signifying strength and passion
	BSA, another Flagship Brand of TI Bikes. BSA standing for Birmingham Small Arms, signifies the joy of cycling, fun and excitement go hand in hand with BSA. TI Bikes is the only bicycle manufacturer with a 2 brands- BSA for the comfort end of the market and Hercules for the rough and tough end of the market. This is backed up by a strategic outsourcing policy. With a network of 2500 plus dealers this company has nationwide presence. It has 3 fully functioning plants across India - Chennai, Nasik and Noida through which it serves it dealer network. TI Cycles has 7 regional offices across the country
	Certified with ISO 9001, OSHAS 18001 and ISO 14001, TI Bikes is one of the most quality and customer centric organization. The company’s vision is “To be the most preferred brand in fitness, recreation & personal mobility solutions”. TI Bikes is an exporter to many regions across the global - Europe, South East Asia and Africa; being some of them.